14 Meet MTJ's Editorial Advisory Board

54 Even Rodeo Cowboys Get Massage
During a rainy, muddy week at Ponoka, Alberta, Canada, bronco busters competing at a major rodeo sought out Mavis Wahl and five fellow massage therapists.
By Grace Visconti

72 Cary Cruea's Multimillion-Dollar Massage Bars
This Seattle massage therapist created a way to deliver the service at a convention center and airports and learned to run the largest massage practice in the U.S.
By Mirka Knaster
Photography by Ross Anania

40 How to Mainstream a Practice for the New Millenium
Four main points for extending a massage therapy practice into new markets, as presented by three experts at the Body Wisdom International Somatics Congress.
By Mirka Knaster

112 John Weeks on Integrating into Mainstream Health Care
Developing relationships, not science, is the key, advises this editor of a newsletter on the subject. He adds: Get to the table and join the conversation.
By Mirka Knaster
Photography by Dani Weiss
 
132 Anatomy@WWW
41 webs sites that provide graphics, explanations, and tutorials on human anatomy and can be printed and downloaded for study and teaching.
By Douglas Alexander

94 Introduction

96 Taking Care of Business: The Anatomy of a Contract
41 webs sites that provide graphics, explanations, and tutorials on human anatomy and can be printed and downloaded for study and teaching.
By Douglas Alexander

100 Ready...Set...Negotiate
A walk through the process of negotiations and a model for negotiating that is based on the needs fulfillment of all disputants.
By Ted Risch

104 Tips for Successful Negotiating
One of the nation?s leading experts on the art of negotiation gives strategies to assist therapists to successfully manage negotiations.
By Ed Brodow

106 Negotiating Chair Massage Agreements
The range of chair massage contracts, 4 typical financial arrangements, a list of questions to clarify needs, and tips for friendly negotiations.
By David Palmer

112 Mediation is the Best Way to End a Dispute
How to resolve disputes with mediation, the steps involved, and tips on locating a mediator in your area.
By Joan C. Calgcano

114 A Step-by-Step Guide to Conflict Resolution
Follow these 7 steps to resolve conflict.
By Stewart Levine

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