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INTEGRATION |
| 40 |
Advice From The Trenches
Washington State's Lori Bielinski offers guidelines, based on her extensive experience, for dealing with insurance carriers and state legislators.
By Mirka Knaster
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RESEARCH |
| 48 |
Effects Of Work-Site Acupressure And Massage (Part 1)
In this California study, on-site massage helped to maintain employees' job satisfaction, while control-group employees' job satisfaction diminished.
By Margaret Hodge et al
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CANCER |
| 65 |
Introduction
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| 66 |
Clinical Thinking And Cancer
Although different types of massage therapy are often contraindicated for cancer, knowledgeable, skilled touch is in some form rarely contraindicated.
By Tracy Walton
|
| 83 |
Could Massage Therapy Promote Cancer Metastasis?
This article provides new insights to this serious concern, which often has prevented affected patients from receiving massages.
By Debra Curties
|
| 90 |
Mastectomy Massage
Sooner or later, most massage therapists will have to treat a client with breast cancer. Here's how to do it correctly.
By Cheryl Chapman and Eileen Kennedy
|
| 100 |
Sloan-Kettering Cancer Center's Massage Therapy Program
Massage therapy has become a key method of treatment at this world-class cancer center.
By Michael L. Schwanz
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| 107 |
Cancer vs.
HIV / AIDS: A Comparative Overview
This quick primer explains the differences between the two diseases.
By Cheryl Chapman
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PRACTICE,
PRACTICE, PRACTICE
A GUIDE TO MARKETING
|
| 111 |
Introduction
In this issue, we suggest many alternatives to increasing your visibility
- and your revenues.
By Cherie Sohnen-Moe
|
| 113 |
Diversify And Prosper
To broaden your opportunities in the future, take training now so you can develop spinoff businesses.
By Gerald Y. Kinro
|
| 116 |
A Recipe For Success
These five ingredients are sure to boost your client base and your income.
By Monica Roseberry
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| 119 |
Marketing Magic
You don't need to put on illusions, or make your competition disappear, to succeed. You do, however, have to show potential clients exactly how you can help them.
By Cherie Sohnen-Moe
|
| 124 |
Cash In With Coupons
Don't underestimate the value of these old-fashioned marketing devices.
By Elaine Floyd
|
| 128 |
Get Involved In
Community Events
Donating your time to worthwhile local projects is a great way to increase your visibility.
By Raymond Blaylock |
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